Author: troy

Link Building Techniques Under Scrutiny – Google Webmaster

My recent search rank reports indicate that the BuildMyRank.com take-down is not an isolated event. Google seems to have added some formula to the algo that especially targets baclink techniques. The effects are not obvious to the average small business but in my regular SEO competitive analysis reports for clients I’m seeing some websites getting hit pretty hard. And those...

VSEO is Only Growing

VSEO or Video SEO continues to grow in Importance Many businesses don’t think about using video to grow their traffic mostly because they have not yet tried it. I, and some of my clients who have tried it are surprised at how well it can work. You might be surprised to find (or maybe you won’t) that people don’t read,...

My Google Places Page Recently Disappeared!

Last week I had a client’s Google Places Page go missing – disappeared entirely. For a client who runs a bed & breakfast, a museum and a tour business, all location-based businesses that depend to some degree on maps (Google Maps) for customers – this was heart-stopping.  Google replied: “Thanks for contacting us regarding your Places problem. We’ve recently experienced...

How Do You Spend Your Ad Dollars?

Are you really still paying for Yellow Pages? (Newspaper ads, Magazine ads) Almost all consumers SEARCH for what they intend to buy. (97%) Are you spending hard-earned $ targeting that 3%? How is that working out? YouTube gets 300 million visitors a month. Do you have a video of/for your business on Youtube? What if you could reach 2% of...

Certified SEO for Small Business

Here is both a lesson for those of you seeking an SEO Professional and a good laugh for SEOs. One day I stumbled upon SEOCertification.org thinking, “hmmm, maybe I should get one of these slick Certified images that will convince visitors to my site that I know what Im doing?”. I had seen this SEO certification image before. I see...

Setup Fail2ban for Debian and Ubuntu

My Notes Only taken from various sources. There are other much more complete guides for Fail2ban available. Install Fail2ban sudo apt-get install fail2ban filter definitions located in /etc/fail2ban/filter.d action definitions located in /etc/fail2ban/action.d The following is a minimal setup. Configure Fail2ban sudo vi /etc/fail2ban/jail.conf Configuration for jail.conf destemail = you@example.com # Email of where alerts should be sent to ignoreip...

Will My Site be Penalized for Hidden Content in Scroll Menu?

This question comes up often. Matt Cutts has answered the question in one of his Google Webmaster videos. The answer is, as usual, logical; if you are not doing anything out of the ordinary, you’re safe. Get a FREE audit of your Website

Site Authority and What it Means to Search Rank

It is generally accepted that what is called your “site authority” is the #1 contributor to your search rank. There is ever-changing opinion about how site authority is calculated, but almost all SEOs agrees its the biggest piece of the puzzle. What is site authority?  Its a combination of a few things; How long your domain has been registered. How long your domain...

The Dangers of Social Media

The Dangers of Social Media to Your Business | in their mad rush to use social media businesses have overlooked the danger to their customer base. Competitors can easily see who your clients are and market to them with ease. Its like publishing your client list and mailing it to your competition.

Whereis Apache on Ubuntu

One of the real problems is later finding where Apache puts the various files you need to manager Apache (in many different directories in Ubuntu). I can highly recommend Linode installations. Easy, fully functional, optimized, ready to go, LAMP stack. Apache Configuration Files Apache2 is configured by placing directives in plain text configuration files. These directives are in these directories:...

Setup Apache on Ubuntu Desktop

If you just need to use Apache on your Ubuntu Desktop as localhost, these notes apply. But see the other menu options for Ubuntu/Apache setup/care/feeding on a production server. Ubuntu Documentation for Installing and Configuring Apache/2.2.16 on Ubuntu/10.04 You may be looking for this instead > Install a Linode LAMP Server from scratch Install Apache on/from Ubuntu Desktop using Synaptic...

Should I buy that Domain Name from a Squatter?

It is very common to get a mass (spam) email asking if you want to buy a domain name related to your business.  Here’s an example that just came in: Hello ____, my name is Margaret Grady with Fast Moving Domains. autorepairyourcity.com will be listed for sale in the next couple of days. You are one of 50 companies/individuals who...

New Google Webmaster Feature Submit URL as Googlebot

Google webmaster blog reveals a new, small, but good-to-know about feature.  The Fetch as Googlebot in Webmaster Tools now provides a way to submit new and updated URLs to Google for indexing. After you fetch a URL as Googlebot, if the fetch is successful, you’ll now see the option to submit that URL to our index. When you submit a...

Google Drops 3rd Party Reviews

Have you noticed your review count has drastically been reduced? That’s because Google has dropped all 3rd party reviews. You will see this on your Google Maps listing or in your Google Places account. I’ve been encouraging clients for many years to increase their effort to get reviews in Google Reviews from their customers, while encouraging them to ignore Yelp,...